The UX Maturity Model

Summary: Is the UX Maturity model from 15 years ago still valid, and can companies stay at the highest level, the user-centered corporation?

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The UX Maturity Model

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Corporate UX Maturity: Stages 1-4

As their UX approach matures, organizations typically progress through the same sequence of stages, from initial hostility to widespread reliance on user research.

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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