3 Rules for Better Comparison Tables

Summary: Successful comparison tables help people make decisions quickly. Simplicity, consistency, and informational are qualities of good comparison tables.

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3 Rules for Better Comparison Tables

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Comparison Tables for Products, Services, and Features

Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of offerings. Consistency in content, scannability, and a simple layout are some of the most important qualities of successful comparison tables.

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Kate Moran is Vice President with Nielsen Norman Group. She has extensive experience in conducting user research to guide UX strategy, with expertise in both qualitative and quantitative methods.

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