UX vs. UI

Summary: User experience and user interface are highly related. Both are important, but what's the difference between UX and UI? (Often confused!)

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The Definition of User Experience (UX)

"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.

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Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

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