UX Researchers, We Like to Watch (UX Slogan #16)

Summary: Watching users' actual behavior helps us gain insights to improve the user experience.

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UX Researchers, We Like to Watch (UX Slogan #16)

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First Rule of Usability? Don't Listen to Users

To design the best UX, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior. Users do not know what they want.

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Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

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