Web UX 2016 vs 2004 (Keynote address)

Summary: Jakob Nielsen presents a rare longitudinal study of 12 years' evolution in web usability, from the UX Conference in London.

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Web UX 2016 vs 2004 (Keynote address)

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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