Website Design in High-Context Cultures like China
Summary: The contrast between low-context and high-context cultures has substantial implications for web designs that target users in different countries. Examples from eyetracking research in China (a high-context culture) illustrate this point.
Feifei Liu (刘菲菲) is a former NN/G employee who published research on information-seeking behaviors; the cultural differences in design preferences; and UX for children.
