What Makes a Dark UI Pattern?

Summary: Dark design patterns intentionally trick users into doing things they don't want to do. This is different than persuasive UX which nudges users without deception.

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Deceptive Patterns in UX: How to Recognize and Avoid Them

Deceptive patterns promote business outcomes at the user's expense. Designers should avoid deceptive patterns by carefully assessing their designs.

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Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning.

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