Why Prioritize Personas?

Summary: Prioritizing your personas helps you make strategic design tradeoffs to ensure designs bring the most value to the business.

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Why Prioritize Personas?

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When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.

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Kim Flaherty is an experience design and journey-management consultant working independently through her consultancy, Resonant XD.

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