Wizard of Oz Method in UX

Summary: There are five steps to run the Wizard of Oz Method, a moderated research method in which a user interacts with an interface that appears to be automated but is actually controlled to some degree by a person.

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Wizard of Oz Method in UX

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The Wizard of Oz Method in UX

The Wizard of Oz is a user-research method where a user interacts with a mock interface controlled, to some degree, by a person.

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Sara Paul is an Experience Specialist with Nielsen Norman Group. She applies UX methodologies to enterprise product development and conducts international user research.

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