Writing Content for Generalists vs. Specialists

Summary: Content writers should always avoid jargon, but what counts as jargon depends on your audience. Determine whether a specific word is meaningless jargon or meaningful terminology.

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Writing Content for Generalists vs. Specialists

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Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

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