Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Until recently, a lack of digital prioritization and desire to control access have led to sub-par luxury ecommerce experiences. Many luxury brands are struggling to improve.
Archetypes and personas used for UX work contain similar insights, are based on similar kinds of data, and differ mainly in presentation. Personas are presented as a single human character, whereas archetypes are not tied to specific names or faces.
Effective storytelling involves both engaging the audience and structuring stories in a concise, yet effective manner. You can improve your user stories by taking advantage of the concept of story triangle and of the story-mountain template.
While roadmaps differ in scope, their main benefit is building alignment. We address some of the common questions asked about the topic by practitioners.
Users who have plenty of money can be hard to motivate to participate in research. Word-of-mouth networking, flexibility in scheduling, and remote studies might help you recruit them.
When they shop for apparel items on global sites, users are concerned about sizing. Ease their concerns by providing corresponding local sizes, comprehensive size charts, and supplemental measurements.