Pitfalls of Conversion-Rate-Only Concern

Summary: Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing for humans.

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Pitfalls of Conversion-Rate-Only Concern

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Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.

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Anna Kaley is the Director of Consulting at NN/G. She brings over 19 years of experience in UX architecture, digital strategy, UX writing, content strategy, design, and user experience consulting.

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