QR-code scanning and shake serve as effective ways of communication between the online and the offline worlds and enjoy wider use in China than in the US.
How often people visit your site and how long they wait between two visits can help to gauge visitor loyalty and to uncover the behavioral trends distinguishing frequent users from occasional ones.
International B2B sites should demonstrate regional presence, adapt to local conventions, and ensure that localized sites are consistent with a main site.
Well-designed personalization carefully considers the creation of roles or types, ensures content is available for roles, and retains user control over the experience.
Analytics metrics such as pageviews, conversions, entrances, bounce rates, and search query frequency can help identify problems in your category structure.
Qualitative surveys ask open-ended questions to find out more, sometimes in preparation for doing quantitative surveys. Test surveys to eliminate problems.
Not only does design thinking foster innovation, but it also strengthens teams by creating common vocabulary and artifacts, and a trust-based team culture.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
