What Are Personas and Why Should I Care?

Summary: Personas can humanize complex data and help give UX design teams a consistent focus and design target.

by

Topics:

What Are Personas and Why Should I Care?

 to watch NN/g videos

Related Article

Personas Make Users Memorable for Product Team Members

When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.

Video Author

Kim Flaherty is an experience design and journey-management consultant working independently through her consultancy, Resonant XD.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos