Summary: Jakob Nielsen answers an audience question about why some designers keep making UX mistakes like including design elements that are ignored due to banner blindness, from the UX Conference in London.
Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.
![Why Is It That [Some] Designers Get It so Wrong?](https://media.nngroup.com/media/videos/thumbnails/sddefault_9.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg)