Decorative images should not be used on mobile, as they lengthen the page and make it load more slowly. Use images only if they add informational value to your page.
Avoid creating personas from analytics data alone. Personas are artifacts that aim to capture users' attitudes, goals, and pain points, aspects which analytics alone can't provide.
Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks and watch out for hallucinations and bad advice.
Conducting user research includes a lot of overhead and busy work. Find ways to streamline the process by automating repetitive administrative tasks using webhooks.
Use a simple equation or an absolute-number approach to decide how many dots to allocate in dot-voting activities. In most cases, 3-6 dots is appropriate.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
