Teams often make worse decisions than individuals by relying too much on widely understood data while disregarding information possessed by only a few individuals.
There are five primary signs of personal growth in the UX field: gaining new skills, recognition from others, taking on strategic efforts, autonomy from leadership, and gaining confidence.
UX career progression is not singularly defined, though it typically involves a mix of measurable signals and gut feelings. Growth in the industry is often described as slow and inflexible due to a lack of consistent, measurable criteria and reliable personal-tracking tools.
Mobile-first web designs cause significant usability issues when viewed on desktop. Content becomes overly dispersed across long scrolling pages with expansive white space and enlarged images and fonts, making it difficult for users to consume and understand the information.
UX-stakeholder interviews help us gather any information that may help shape the design process, define success metrics, and ultimately meet stakeholder expectations.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
