The foundation of user experience is the difference between the people on the design team and the people using the product. You can't ask users to design, but you also can't ask the designers whether their own design will be easy for the target audience to use.
The recent expansion of facial recognition payment in China is hampered by the perception of weak security, incomplete UI feedback, and misleading mental models.
A UX strategy is a 3-part plan that fosters shared understanding of direction toward achieving goals before designing and implementing solutions. It serves to intentionally guide the prioritization and execution of UX work over time.
UX professionals often do new things and work in untraditional ways. If only considering a company's official org chart, they may fail. The informal organization can be more important for getting UX done.
People tend to prefer information that confirms their existing beliefs and to undervalue information that contradicts their beliefs. With the appropriate research methods, the confirmation bias can be recognized and avoided in UX design.
User research for the 5th edition of our report series on ecommerce user experience report indicates that “good” isn’t good enough when it comes to online shopping.
The field of research operations (ResearchOps) has garnered attention in recent years, but dedicated roles in organizations are uncommon and resources are scarce today.
The best way to learn UX is by *doing* UX. Knowing some theory and concepts is key, but superior skills are built by reflecting upon the outcome of practicing the skill.
Dark design patterns intentionally trick users into doing things they don't want to do. This is different than persuasive UX which nudges users without deception.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
