How Things Really Get Done in UX: The Informal Organization

Summary: UX professionals often do new things and work in untraditional ways. If only considering a company's official org chart, they may fail. The informal organization can be more important for getting UX done.

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Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

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