Keep a journal to document the decisions in your UX work, and once the outcome is known, return to your journal to reflect on how to improve next time.
Content usability applies to social media copywriting, and legibility requirements are high since users often scroll through their feeds at high speed.
Secondary research is an essential foundation for UX work, necessary to explore the problem space and scope of prior projects and to identify important questions and best practices in the field of study. It also helps to focus the scope of your own project and often saves money.
Unstructured hiring interviews are ineffective. Smart UX teams use structured interviewing to evaluate job applicants with more accuracy and less bias.
Design team members should observe user research sessions, but this should be planned and managed to avoid having the observers distract and bias the study participants.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
