4 user research methods for assessing visual design (and when and why to use each): preference explanation, open & closed word choice, and numerical rankings for brand attributes.
Confirmation bias is the tendency to preferentially seek out or believe data that confirms your expectations. For example, thinking that one part of the UI is well designed and another is bad, might you give more weight to observations of usability test participants having trouble with that second feature.
The computer mouse is the most efficient pointing device for speed and accuracy. More important, it's the symbol of user empowerment and control over the user interface.
Companies and organizations progress through 6 stages as user experience becomes more systematic and integrated with development and corporate goals/budgets. From stage 1 (absent) to stage 6 (user-driven), we give tips for recognizing your current stage and how to move up a level.
Inclusive design describes methodologies to create products that understand and enable people of all backgrounds and abilities. It may address accessibility, age, economic situation, geographic location, language, race, and more.
Humans have a deep need for autonomy, relatedness, and competency in their life. Catering to these needs in UX design can drastically increase user satisfaction.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
