Amy Schade has conducted worldwide user research, including longitudinal studies, remote studies, and eyetracking research, running studies in the United States, Canada, Europe, Asia, and Australia.
Responsive design teams create a single site to support many devices, but need to consider content, design and performance across devices to ensure usability.
Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.
Ecommerce designs benefit from large product images, robust reviews and easy discounts, but suffer from hidden product detail, poor site feedback, and crowded customer-service areas.
