Amy Schade has conducted worldwide user research, including longitudinal studies, remote studies, and eyetracking research, running studies in the United States, Canada, Europe, Asia, and Australia.
Well-designed personalization carefully considers the creation of roles or types, ensures content is available for roles, and retains user control over the experience.
Customization gives control to the user and personalization gives control to the site. Both can enhance experiences, but only when carefully implemented.
To eliminate outdated information and make online shopping efficient, let ecommerce users easily update existing payment information directly within the checkout flow.
Qualitative user studies benefit from using participants’ personal information, but asking for sensitive information requires preparation and consideration.
Promote employee contributions by setting examples, creating enticing topics of conversation, keeping a light tone of voice, and providing positive feedback.
Mobile sites using a hamburger or three-line menu need to support navigation activities throughout the site, in case users don't locate or use the main navigation.
Optional registration on e-commerce sites simplifies the purchase process and invites users to register when they feel comfortable, rather than forcing unwanted registration.
