Aurora Harley’s research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs.
Users appreciate personalized content suggestions and are willing to give up some of their privacy for quality recommendations, while accepting some inaccurate recommendations.
What users *think* they know about your system will determine how they interact with the design. Understand users' mental models to design something that'll work well in practice.
Communicating the current state allows users to feel in control of the system, take appropriate actions to reach their goal, and ultimately trust the brand.
Analytics data can help supplement observations made during usability studies by providing evidence on the severity and generalizability of the issues observed.
Radical redesigns are best tested using an A/B experiment, while multivariate tests indicate how various UI elements interact with each other and support incremental improvements to a design.
Universal icons are rare. To help overcome the ambiguity that almost all icons face, a text label must be present alongside an icon to clarify its meaning.
Tips for translating UX issues found in analytics into user research. Analytics tell you what customers are doing, but not why they are doing it. Pairing analytics and user research will provide you with clearer answers.
