Aurora Harley’s research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs.
Data from 257 UX professionals shows that quality UX ideas come from ideating early in the design cycle, drawing inspiration from user research, and working with a group. Many struggle with generating ideas because they lack time, managerial support, and a methodology for conducting effective ideation sessions.
In China, websites must work harder than in other markets to gain users’ trust. Displaying the company’s local presence, past client work, and being available to answer questions via online chat are critical.
A generic Get Started call-to-action attracts clicks, but also misleads users and acts as a roadblock for those looking to get information about the company.
People’s blindness to alternate uses of objects limits their problem-solving capabilities and stifles creativity. Overcome functional fixedness by abstracting problems to generate outside-the-box ideas.
Focus on UX goals to drive analytics measurement plans, rather than tracking superficial metrics. Identify the core goal of a design to meaningfully measure it.
Improve your UI design solutions by considering many ideas before settling on any one of them. A solid ideation methodology broadens your idea-generation capacity.
