Evan Sunwall is the Director of Self-Paced Training with Nielsen Norman Group. A former software developer, he enjoys helping users accomplish complex tasks, tackling the challenges of enterprise-level application design, and exploring effective management practices for design teams.
The long tail refers to the data points at the trailing end of a power-law distribution. A long-tail strategy involves efficiently exploiting these low-impact data points for an aggregated benefit.
Identify UX problems with error messages consistently and effectively using a scoring rubric based on established usability best practices for error messages.
Job interviews are usually terrible at predicting future performance. Learn how structuring your hiring interviews can help UX teams strike gold by identifying high-performing and diverse hires with a less biased process.
Don’t let a sparse resume hinder your first UX-job search. Avoid filler and stand out through academics, job-relevant extracurriculars, or internships.
A small share of all items produce most of the impact: a few features, a few usability problems, a few customers, and your key persona. Focusing design efforts on those high-impact areas leads to higher success rather than broadly (and thinly) distributed UX work.
