Focus Your Design Tactics with the Pareto Principle

Summary: A small share of all items produce most of the impact: a few features, a few usability problems, a few customers, and your key persona. Focusing design efforts on those high-impact areas leads to higher success rather than broadly (and thinly) distributed UX work.

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Prioritize Quantitative Data with the Pareto Principle

Prioritize the 20% of your website or app responsible for 80% of a critical metric to generate substantial improvements for less effort.

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Evan Sunwall is the Director of Self-Paced Training  with Nielsen Norman Group. A former software developer, he enjoys helping users accomplish complex tasks, tackling the challenges of enterprise-level application design, and exploring effective management practices for design teams. 

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