Feifei Liu (刘菲菲) is a former NN/G employee who published research on information-seeking behaviors; the cultural differences in design preferences; and UX for children.
Be skeptical of the marketing claims being made by AI tools designed for UX researchers. Many of these systems are not able to do everything they claim.
International purchasers are more comfortable shopping in their own language. Follow these tips to make the language switcher on your site more discoverable and usable.
Livestreams that clarify key product features can be great add-ons for ecommerce. Determine the right platform and vibe, keep users engaged with rewards, and minimize the effort of checking out or reaching for support.
On ecommerce apps, livestream helps answer user questions in real time. On social-networking apps, it encourages shopping as a new way of entertainment.
Though they share similarities, notifications differ from emails because users expect them to be more concise, timelier, and only for urgent content. Choose to send SMS or push notifications strategically, depending on the context.
In products where user-generated content plays a crucial role, automatically translate it or provide a Translate All button to benefit global visitors.
Unmanned restaurant services are gaining varying degrees of adoption in China. Still, there are glitches in the whole self-service flow and areas where human services cannot be replaced.
Three types of prototype specifications help explain how a design looks and is implemented. Clear prototype specifications empower team collaboration and lower communication costs.
When they shop for apparel items on global sites, users are concerned about sizing. Ease their concerns by providing corresponding local sizes, comprehensive size charts, and supplemental measurements.
The language-switching feature on ecommerce sites should be placed in the top corners on desktop sites and above the fold on mobile, with enough details and flexibility to satisfy user needs.
