Articles

Feifei Liu

Feifei Liu (刘菲菲) is a former NN/G employee who published research on information-seeking behaviors; the cultural differences in design preferences; and UX for children.

Articles and Videos

  • How to Use the Zeigarnik Effect in UX

    The Zeigarnik effect suggests that unfinished tasks are more memorable than completed ones. In UX design, we can leverage this effect to encourage user engagement and task completion.

  • Transactional Notification 101

    Transactional notifications are concise, timely messages related to customer-company interactions. For effective notifications, it's crucial to have a clear subject line, provide all necessary transaction details, and ensure easy options for users to unsubscribe.

  • Cultural Differences in User Research Facilitation

    Cultural differences can negatively impact study outcomes when conducting international user research studies. Identify these differences and use 3 techniques to lower their effects.

  • Prompt Structure in Conversations with Generative AI

    Most prompts contain a combination of the following components: request, framing context, format specification, and one or more references to previous answers or external sources. There are also 3 types of unconventional prompts that do not follow this structure: "Can you do X," "Give me more," and filler prompts.

  • The 6 Types of Conversations with Generative AI

    When interacting with generative-AI bots, users engage in six types of conversations, depending on their skill levels and their information needs. Interfaces for UI bots should support and accommodate this diversity of conversation styles.

  • AI as a UX Assistant

    Generative-AI bots support UX professionals by acting as content editors, research assistants, ideation partners, and design assistants.

  • ChatGPT, Bard, or Bing Chat? Differences Among 3 Generative-AI Bots

    Participants rated Bing Chat as less helpful and trustworthy than ChatGPT or Bard. These results can be attributed to Bing’s richer yet imperfect UI and to its poorer information aggregation.

  • Information Foraging with Generative AI: A Study of 3 Chatbots

    In a study of ChatGPT, Bard, and Bing Chat, users found these tools helpful and trustworthy. They expected these AI chatbots to aggregate information in a concise and specific manner, while fully considering contextual cues.

  • Designer Gatherings

    Designer gatherings enable designers to share knowledge and helpful resources across an organization. Set up recurring designer gatherings to empower your design team.

  • 4 Ways to Support International Purchasers

    Multiple support channels help global purchasers shop on your site smoothly and confidently. Choose at least two of the following: live chat, email, telephone, and social media.