Feifei Liu (刘菲菲) is a former NN/G employee who published research on information-seeking behaviors; the cultural differences in design preferences; and UX for children.
When users search for information, they don't always keep looking for the best solution. In our eyetracking studies 20% of the time, users make do with the first result and don't look any further.
User testing in different countries helps identify culturally specific usability issues. Testing correctly and at the right time will help you thrive in a new market.
Crosscultural design adaptations range from translation to localization. Researching general and contextual cultural differences helps you decide what type of design changes you should make.
Livestreams allow users to see products in detail and get their questions answered in real time. They can be integrated in ecommerce websites and on social-networking apps.
Our user research revealed 5 key reasons people have unfollowed a company's social media accounts. The study also found tips to reduce unfollowing behaviors.
We studied the most important activities users perform on the internet, repeating an old classic study. Users' most critical behaviors have shifted substantially over 22 years, due to more information available online and the constant presence of mobile devices.
Eyetracking studies show that users sometimes look at only a single result on a search-results page because that result is good enough for their needs.
Search-engine design alters users’ gaze patterns on search-engine results pages, but only when users find the information on the page relevant to their current task.
Fact-finding tasks were less memorable, while complex research-based tasks required more effort from users. Top user expectations for each task type varied.
First-time users were concerned after using facial-recognition payment. Better onboarding experiences can relieve concerns and form factual mental models.
