Articles

Hoa Loranger

Hoa Loranger is a former NN/G employee and Distinguished Experience Specialist. She worked in user experience for more than 20 years. At NN/G she conducted research worldwide, and presented keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authored publications, including the book, Prioritizing Web Usability.

Articles and Videos

  • Back-to-Top Button Design Guidelines

    9 UX guidelines for Back to Top links which help users navigate to the top of long pages. Depending on users’ needs, other techniques may be more appropriate on some sites.

  • Does Agile Destroy UX?

    As Agile UX evolves, so does the role of the UX practitioner. In modern software-development environments, UX helps define how products are developed.

  • Homepage Links Remain a Necessity

    A site logo linking to the homepage is not enough. Logo design and placement, as well as the presence of a text link to the homepage affect success of navigation to homepage.

  • Writing Digital Copy for Domain Experts

    These tips for writing web content for specialized audiences will help you sound authoritative and bolster your credibility. Professionals want content that is easy to scan, factual, and verifiable.

  • 7 Tips for Presenting Bulleted Lists in Digital Content

    Bullet points help break up large blocks of text, make complex articles and blog posts easier to grasp, and make key information stand out.

  • Accounting for UX Work with User Stories in Agile Projects

    To make UX activities visible, break user stories into UX and development subtasks, add UX to Kanban boards, and include UX acceptance criteria and story points.

  • The State of UX Agile Development

    New research shows UX making strides in infusing user-centered design approaches into Agile development processes.

  • Microcontent: A Few Small Words Have a Mega Impact on Business

    Well-written, short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.

  • Psychology Makes You a Better UX Designer

    Understanding psychological processes like memory, information processing, and cognitive biases can help designers make better decisions.

  • The Negativity Bias in User Experience

    People remember the bad more than the good. Users’ tendency to identify flaws in designs raises the bar for what they consider acceptable.