Articles

Articles and Videos

• State the Price to Give B2B Sites a Competitive Advantage

  December 1, 2013Dec 1, 2013 | Article: 3 minutemins to read

  Prospective customers want to know the price as their #1 info need on any website — including B2B sites, but these sites often hide or obscure pricing information.

• Fight Against “Right-Rail Blindness”

  October 12, 2013Oct 12, 2013 | Article: 4 minutemins to read

  Users have trained themselves to divert their attention away from areas that look like advertising. When designed well, sidebars can effectively increase content discoverability.

• Paper Prototyping: How to Create & Usability-Test Simple UI Prototypes (Tutorial)

  January 7, 2011Jan 7, 2011 | 40 minutemin video

  Create low-fidelity, low-commitment rapid user interface prototypes to can get early user feedback. Video shows how to conduct user testing of these simulated screens, with examples of the kinds of usability problems you can discover by testing different kinds of prototypes.

  

• E-Mailing Press Releases to Journalists

  January 19, 2009Jan 19, 2009

  3 design guidelines for sending press releases to journalists by email.

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