Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.
User research finds that tightly integrated services with simple and unified design make people use WeChat; mainly through traditional GUI interactions, not a “conversational UI.”
The link title attribute can be used to provide additional details for mouse users, but should not be relied on as the main source of information scent.
Game testing researches the notion of fun. Compared with mainstream UX studies, it involves many more users and relies more on biometrics and custom software. The most striking findings from the Games User Research Summit were the drastic age and gender differences in motivation research.
User testing works best if you don’t direct participants too much, but sometimes you need users to go straight to a target page. How to get them there?
Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. You can test all of this.
Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. 7 UX guidelines support this user behavior, which is particularly common among younger users.
Today we announce a vastly superior menu design that scales to both mobile devices and desktops and supports faster access to custom menu elements, thus overcoming two key deficiencies of current hamburger-menu designs.
The PenPoint tablet was ahead of its time and too expensive and heavy, but had gestural syntax and personal-productivity benefits that we can still learn from.
Over the last several years, entry-level UX salaries have dropped, while pay for experienced user experience staff has been more stable. (Updated to 2019.)
