Articles

Jakob Nielsen

Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

Articles and Videos

  • Mobile Intranet Design

    Supporting field staff and mission-critical apps are core reasons to take enterprise computing mobile, but users also value access to news and internal social networks.

  • Tablet Usability

    Flat design and improperly rescaled design are the main threats to tablet usability, followed by poor gestures and workflow.

  • The Human Body as Touchscreen Replacement

    When you touch your own body, you feel exactly what you touch — better feedback than any external device. And you never forget to bring your body.

  • When the UI Is Too Fast

    Users might overlook things that change too fast — and even when they do notice, changeable screen elements are harder to understand in a limited timeframe.

  • Website Reading: It (Sometimes) Does Happen

    When web content helps users focus on sections of interest, users switch from scanning to actually reading the copy.

  • Interesting Facts Make Web Pages Compelling

    Users hunt for facts online, so factually rich content will attract readers and keep their attention.

  • Usability for Senior Citizens: Improved, But Still Lacking

    Users aged 65 and older are 43% slower at using websites than users aged 21–55. This is an improvement over previous studies, but designs must change to better accommodate aging users.

  • Usability for Novel vs. Routine Tasks

    Repetitive actions on websites often work well, but when users try something new, they frequently fail.

  • Users' Pagination Preferences and "View All"

    Long listings might need pagination by default, but if users customize the display to View All list items, respect that preference.

  • Strength of User Research Evidence

    Usability findings derived from a broad base of diverse studies have higher credibility than those based on many users with a single stimulus.