Articles

Jakob Nielsen

Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

Articles and Videos

  • Corporate Blogs: Front Page Structure

    Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.

  • Interviewing Users

    Despite many weaknesses, interviews are a valuable method for exploratory user research.

  • iPad and Kindle Reading Speeds

    A study of people reading long-form text on tablets finds higher reading speeds than in the past, but they're still slower than reading print.

  • Website Response Times

    Slow page rendering today is typically caused by server delays or overly fancy page widgets, not by big images. Users still hate slow sites and don't hesitate telling us.

  • Does SharePoint Destroy Intranet Design?

    As intranet projects benefit from powerful implementation platforms, teams should focus on optimizing the user experience for specific organizational needs, as 4 winning examples show.

  • Involving Stakeholders in User Testing

    Besides usability specialists, all design team members should observe usability. It's also good to invite executives. Although biased conclusions are possible, they're far outweighed by the benefits of increased buy-in and empathy.

  • iPad Usability: First Findings From User Testing

    iPad apps are inconsistent and have low feature discoverability, with frequent user errors due to accidental gestures. An overly strong print metaphor and weird interaction styles cause further usability problems.

  • UK Election Email Newsletters Rated

    The main British parties' email newsletters have higher usability scores than we found for US political newsletters in our last evaluation.

  • Horizontal Attention Leans Left (Early Research)

    Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable.

  • Scrolling and Attention (Original Research Study)

    Web users spend 80% of their time looking at information above the page fold. Although users do scroll, only 20% of their attention goes to content below the fold.