Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.
From 1995 to 2001 Jakob Nielsen wrote 250 articles with early usability insights that are still true but also contained predictions for aspirational changes that didn’t happen.
Most online events are boring and people tune out, and yet the Virtual UX Conference was a success with strong audience engagement and high feedback scores. Why?
At the first Virtual UX Conference, Jakob Nielsen answered participant questions about topics ranging from user-experience careers and skill development to foldable smartphones and the future of user interfaces.
Is it possible to do all user-experience work 100% remotely? At the first Virtual UX Conference, Jakob Nielsen answered this question in an audience Q&A session.
At the very first Virtual UX Conference, Jakob Nielsen answered a participant question about what user experience can do to help with the coronavirus crisis.
Overly fast interfaces are error prone and encourage users to rush through websites and other systems. Design to reduce interaction speed and increase users’ understanding and task success.
Many issues in the user-experience field don’t have a simple answer. Rather there’s a tension between two good answers that are often polar opposites. Both extremes can be useful perspectives, and both have their advocates when people debate UX. How do we resolve these differences? This was Jakob Nielsen's keynote at the UX Conference in Las Vegas.
The first rule of user experience design is: don't base the product on what customers *say* they want. You must watch what people actually *do* when using your design.
User interfaces must be fast, or users will give up. (In the case of websites, they'll leave if pages download too slowly.) The exact maximum response times vary by usage circumstances, and should be either 0.1, 1.0, or 10 seconds.
