Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.
Some business stakeholders say that 5 test users can't represent all customers, and so it's too dangerous to release a new design. Better to keep existing workflows unchanged. How to respond to such claims.
Video game design is a special case of user interface design, with some differences (especially in user goals) but also many similarities with more traditional UX design problems and methods.
If experienced designers want to learn about psychology and how it applies to user experience, should they get a psychology degree, or is it better to learn on your own?
The push for less-ethical or even deceptive user interfaces is often caused by short-term thinking and immediate UX metrics. The long-term impact of harming users can backfire and lead to reduced brand loyalty.
Low-code platforms and other end-user programming or simplified implementation don't remove the need for task analysis and other deeper UX work and thus don't guarantee great usability. But they can free up budget for better UX work.
After collecting KPI numbers for two versions of a design, the difference between the two metrics is not statistically significant. Now which version should you launch?
The user experience field will see dramatic changes over the next 3 decades, driven by trends in demographics and the world economy. We will end up like the Little Mermaid. (This was Jakob Nielsen's UX Conference keynote.)
