Farrell joined All Turtles, an AI product studio, in 2017, where she led UX Research and Strategy for chatbots and smart-device systems. She was previously an early member of Nielsen Norman Group, from 1999-2017, where she consulted with dozens of companies — multinationals, government, open source, and early startups — regarding website and mobile device usability, interaction design and information architecture.
Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.
Developing goals for a usability study, deciding what to test, and crafting user scenarios can be challenging. This method makes the process straightforward.
Teams can use digital chronological logs or affinity diagrams to capture notes, and then aggregate these notes into top findings with the whiteboard method.
Qualitative surveys ask open-ended questions to find out more, sometimes in preparation for doing quantitative surveys. Test surveys to eliminate problems.
