Articles

Articles and Videos

• The 3 I’s of Microcopy: Inform, Influence, and Interact

  August 1, 2025Aug 1, 2025 | Article: 4 minutemins to read

  Microcopy can have three different purposes: informing users, influencing them, and supporting their interaction.

• AI Summaries of Reviews

  June 13, 2025Jun 13, 2025 | Article: 7 minutemins to read

  AI-generated review summaries extract qualitative key themes from customer feedback, helping shoppers quickly assess what purchasers think about the product.

• UX Copy Sizes: Long, Short, and Micro

  May 16, 2025May 16, 2025 | Article: 5 minutemins to read

  Better target user needs by understanding the three sizes of copy: long-form, short-form, and microcopy.

• AI Design Tools Are Marginally Better: Status Update

  May 9, 2025May 9, 2025 | Article: 6 minutemins to read

  Despite improvements in narrow-scope AI design tools, most design-specific AI cannot replicate human designers’ output quality.

• Comparison Tables: 5 Scenarios When Not to Use Them

  April 9, 2025Apr 9, 2025 | 3 minutemin video

  Comparison tables are most effective when they’re used in the right context. Prevent unnecessary confusion by making sure a comparison table will help decision-making on your site.

  

• Product-Specific GenAI Needs to Write for the Web

  April 4, 2025Apr 4, 2025 | Article: 9 minutemins to read

  Generative-AI outputs need to be concise, scannable, follow the inverted pyramid, and use plain language.

• Explicit Decisions: Help Your Users Choose Correctly

  March 19, 2025Mar 19, 2025 | 2 minutemin video

  Make sure your users make the correct decisions the first time by making distinctions between options clear by highlighting key differences.

  

• AI for Tone: Avoid Sounding Like a Robot

  December 9, 2024Dec 9, 2024 | 2 minutemin video

  Learn how to use AI chats like ChatGPT to write copy that doesn’t sound like a robot wrote it.

  

• The Biggest Challenges Practitioners Encounter Working in UX

  November 29, 2024Nov 29, 2024 | Article: 9 minutemins to read

  We surveyed 126 practitioners, uncovering the biggest challenges in the UX field. Almost all responses originated from the same core problem: perception of UX.

• The Rhetorical Triangle for Stakeholders: Make Your Point and Get Your Way

  November 8, 2024Nov 8, 2024 | Article: 5 minutemins to read

  Ethos, logos, and pathos can help you get buy-in from stakeholders.

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