Explicit Decisions: Help Your Users Choose Correctly

Summary: Make sure your users make the correct decisions the first time by making distinctions between options clear by highlighting key differences.

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Explicitly State the Difference Between Options

When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features.

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Taylor Dykes is a User Experience Specialist with Nielsen Norman Group. She is currently working on research investigating trends in UX writing. 

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