Test your site’s visual design using these 6 methods: 5-second test, first-click test, preference testing, visual design questions after usability testing, eyetracking, and A/B testing.
After collecting KPI numbers for two versions of a design, the difference between the two metrics is not statistically significant. Now which version should you launch?
A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts.
Like A/B testing, multivariate testing is a design optimization method that involves experimenting with live traffic to find the best impact on conversions.
Visual design details like fonts and colors can have subtle but important effects on the overall user experience. Use research methods that are sensitive to these effects to test your visual design.
Don’t just do usability tests. Do what you need. Consider five criteria to help you determine the most effective UX research method to use for your situation, to meet research goals, and achieve desired outcomes.
Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing for humans.
