Readers can understand short, simple text content on mobile devices just as well as on computers, but they slow down when reading difficult text on mobile.
A large-scale usability study revealed the most common and damaging web-design mistakes of today. They aren't surprising or new - they're enduring issues that continue to hurt website usability.
International B2B sites should demonstrate regional presence, adapt to local conventions, and ensure that localized sites are consistent with a main site.
Different tones of voice have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.
A product's tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Designers must aim to understand and accommodate different user goals. When accommodations aren’t feasible, choose designs that support the most common user scenarios. For example, subscribers to online TV streaming services have different viewing preferences, and designs need to take those into consideration.
While fairly popular, “lift and shift” is not a viable content strategy. It is a folly fueled by fear, limited resources, inexperience, and politics. There are better ways to ensure high-quality intranet content, and two award-winning designers offer their insights, proving that a bright attitude makes all the difference.
Good FAQ pages use legible typography, chunking, appropriate spacing, easy navigation to individual questions, and reflect the current questions of the site users.
Links that follow up on the user’s current interest encourage site exploration and reduce bounce rates. With the proper invitation, people will stay longer on your site.
Format-based navigation, such as links to Videos, at the top levels of a website’s information architecture lacks sufficient context and information scent for topic-focused users.
Longer pages can benefit users. Accordions shorten pages and reduce scrolling, but they increase the interaction cost by requiring people to decide on topic headings.
To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.
The granularity of user decisions is much finer on the Web, which is dominated by the instant gratification of the user's needs in any given instant. Content must cater to this rapid pace.