Images are content, and different types of images serve different purposes. Decorative images have a role in establishing tone and emotional appeal, but they must not interfere with a user’s ability to accomplish a task.
The language of your product is important when communicating with a global audience. Translation and localization are two different levels of adaptation.
Content frames are a tool that can help us make sure we’re not waiting until the end of the design process to incorporate real content into the experience.
Users expect that the content they see will be relevant to their individual needs. Personalization and customization are techniques that can help you ensure that users see what matters to them.
In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.
Catherine Toole (@catherinetoole) the founder of digital content agency Sticky Content, explains the importance of building mutually supportive relationships with your stakeholders.
Content strategy addresses high-level goals, not just tactical implementation, according to Catherine Toole (@catherinetoole), founder of digital content agency Sticky Content.
