Content Strategy Articles & Videos

  • Fighting Linkrot

    6% of the Web's links are broken, diminishing its usability. All old URLs should be kept working indefinitely - otherwise you throw away business.

  • Better Than Reality: A Fundamental Internet Principle

    Instead of emulating the real world, websites should build on the strengths of the medium and go beyond what's possible in physical reality: be non-linear, customize service, ignore geography.

  • The Case For Micropayments

    Micropayments prevent annoying Web ads and encourage site-design for users' needs. Subscription fees discourage new users, search engines, and links.

  • The Web in 1998: Some Predictions

    The Web will become more international (but will overseas sites or American sites benefit?), sites will outsource services, content will adapt to usage patterns in real time.

  • Slate Magazine - An Early Review

    Slate fails due to its inability to adjust to the online medium: too long articles, too little hypertext, scrolling home page (though redesigns have improved later issues)

  • In Defense of Print

    Paper remains the optimal medium for some forms of writing, especially for long works like a book. It is an unfortunate fact that current computer screens lead to a reading speed that is approximately 25% slower than reading from paper. We have invented better screens and it is just a matter of time before reading from computers is as good as reading from paper, but for the time being we have to design our information for the actual screens in use around the world.

  • Directions for Online Publishing

    Online publishing of newspapers, magazines, and books is really a meaningless concept. We have to leave the legacy publications behind as we invent the world of online publishing.