design thinking Articles & Videos

  • Service Blueprinting: Fails and Fixes

    The most common pain points with service blueprinting are setting expectations, determining scope, and communicating insights, according to 97 UX professionals.

  • Tools for Remote UX Workshops

    The type of workshop will dictate which tools your team should use. Ultimately, with limited time and budget, your best bet is to use a tool your team already knows how to use.

  • Service-Blueprinting FAQ

    What's the difference between service blueprints and customer-journey maps, and what are the goals of service blueprinting? These and other common service-design questions are answered.

  • Foundational UX Workshop Activities

    There are 7 activities that act as a foundation for every UX exercise during a workshop or collaborative team meeting. By understanding these, you can create almost any other exercise you need.

  • User Need Statements in Design Thinking

    Before you draw a single pixel, define what user need you're trying to solve with the (next-step) user-experience design. UX should be grounded in real user needs.

  • The "Parking Lot" in UX Workshops: Friend or Foe?

    To maintain focus in a UX workshop, set aside ideas in a "parking lot" if they diverge from the stated agenda. Parked ideas should be discussed later when they won't slow the team's momentum in addressing the meeting's main topic. Here are 3 guidelines for making the most of a parking lot.

  • Design Thinking Is Like Cooking

    As you learn design thinking, you progress through stages: being a beginner, an intermediate practitioner, and possessing advanced expertise. This progression is like learning to cook: you won't be a master chef on day 1, but there are appropriate skills to aim for at each level.

  • Design Thinking and Agile

    The design thinking project life-cycle has 6 well-defined stages. Mapping these stages onto a typical Agile development project shows when designers should conduct which UX activities.

  • Parking Lots in UX Meetings and Workshops

    A parking lot captures unrelated questions or out-of-scope conversations during UX meetings or workshops to keep the discussion focused and maintain momentum.

  • How UX Professionals Define Design Thinking in Practice

    We conducted research with UX professionals and designers to find out what they think Design Thinking actually is. What attributes do practitioners assign to Design Thinking, as used in practice? And how does this understanding evolve as practitioners get more experience?

  • Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX

    By placing colored dots, participants in UX workshops, activities, or collaborative sessions individually vote on the importance of design ideas, features, usability findings, and anything else that requires prioritization.

  • Assumptions: How to Track Them in the UX Design Process

    The best user experiences are backed by research, but sometimes we move more quickly than our research does. How can we best use and track assumptions as we go through design iterations?

  • Paper Prototyping 101

    Using paper prototypes is a great way to test a design idea and get usability feedback quickly. You can test whether a layout makes sense to users and make immediate changes if they run into issues.

  • Customer Journey Mapping 101

    The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.

  • Sympathy vs. Empathy in UX

    The majority of UX professionals practice sympathy instead of empathy for their users.

  • Top 5 Mistakes in Running UX Workshops

    Workshops are a useful tool in the user-experience design process, but mistakes are common when the workshop facilitator didn't prepare right, causing the team to waste time.

  • User Need Statements: The ‘Define’ Stage in Design Thinking

    User need statements, also called problem statements or point-of-view statements, are a tool for defining and aligning on the problem you are going to solve.

  • How to Empathy Map

    A 5-step process for creating empathy maps that describe user characteristics at the start of a UX design process.

  • Design Thinking 101

    What is "design thinking" and why should you care? The 6 steps of the process defined.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.