Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process.
Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.
Even though B2B and B2C ecommerce sites have different kinds of users, both types of sites can use similar strategies to simplify purchase flows and increase consumer trust.
The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites.
By understanding customers’ payment preferences and offering options that people are used to in their own country, sites can improve the checkout experience for international purchasers.
In addition to a site-wide store-locator link, location-finder links in key areas anticipate users’ needs and make it easy to find a physical location within the context of their task.
Useful search suggestions lead to relevant results and are visually distinct from the query text. (This is about how to design the search feature on your own website, whether it's an ecommerce site or not.)
Status trackers are pull; progress updates are push. Both are used to track the delivery of a product or service. When they work together effectively, users are informed and in control.
Optimize the checkout experience on mobile ecommerce channels by taking into account the strengths and limitations of mobile devices. Aim to minimize the number of steps and typing, and take advantage of capabilities such as geolocation and the camera.
Different shopping channels come with relative pros and cons; understand them, augment the channel capabilities whenever possible, and support expected customers’ crosschannel transitions.
Finding addresses and location information on company websites has gotten dramatically easier, but users increasingly turn to search engines or native map apps first for this task.
