B2B sites often have overly complex pricing structures or can't show prices at all. To help prospects with early research, list representative cases and their prices.
The Internet is growing at an annualized rate of 18% and now has one billion users. A second billion users will follow in the next ten years, bringing a dramatic change in worldwide usability needs.
Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than 4 weeks after users click on search engine ads.
Many design elements work for Amazon.com mainly because of its status as the world's largest and most established ecommerce site. Normal sites should not copy Amazon's design.
Reduce the bounce rate for organic landing pages, collect data to manage PPC for maximum ROI, and take 6 other steps to maximize your site's holiday sales potential before it's too late.
Unless you have explicit links to product pages from article content, users who visit articles directly from search engines might never realize that you sell related products.
Even small holiday decorations can increase joy of use and make websites feel more current and more connected to users' lives and physical environment. The key is to commemorate without detracting from your users' main reasons for visiting the site.
User success rates on e-commerce sites are only 56%, and most sites comply with only a third of documented usability guidelines. Given this, improving a site's usability can substantially increase both sales and a site's odds of survival.
When we asked users to find a nearby store, office, dealership, or other outlet based on information provided at a parent company's website, users succeeded only 63% of the time. On average, the 10 sites we studied complied with less than half of our 21 usability guidelines for locator design.
Instead of maximizing the profits from an individual visit it is better to encourage loyal users and establish non-monetary differentiation and frequent-user programs.
Much is known about Web user behavior, yet research findings are often ignored in actual projects. Examples: up-front customer registration doesn't work; frequency of use and effectiveness of Web marketing methods are negatively correlated.
A survey of 1,780 people who have bought
something on the Web found that convenience and ease of use are the
main reasons to shop on the Web. Non-buying visits (product research) are important to shoppers.