Amazon’s size and inventory breadth introduce weakness. Retailers should focus on delivering exceptional customer experiences in ways that Amazon cannot.
Websites structure and deliver customer-service information in many different ways. We recommend a model for standardized delivery of this content online.
Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing for humans.
Ecommerce search tools are easy to find, return more-relevant results than in the past, and rely on autosuggestions and facets to guide users through the search space.
To confirm that an item has been added to cart, show a number badge and a confirmation popover or page, and change the label of the Add to Cart button.
Useful search suggestions lead to relevant results and are visually distinct from the query text. If appropriate, they include scope, thumbnails, or categories.
Traffic and sales data show that ecommerce sites had 111% higher sales-per-visit on desktop than on mobile on Cyber Monday 2017. Better than 2014 when desktop sold 288% more.
A generic Get Started call-to-action attracts clicks, but also misleads users and acts as a roadblock for those looking to get information about the company.
To eliminate outdated information and make online shopping efficient, let ecommerce users easily update existing payment information directly within the checkout flow.
To support scanning and product comparison, item descriptions on listing pages should have a visual design and layout that preserve content priorities.
