Traffic and sales data show that ecommerce sites had 111% higher sales-per-visit on desktop than on mobile on Cyber Monday 2017. Better than 2014 when desktop sold 288% more.
To transition images from mobile to desktop, consider relative screen space and information density. Pay attention to cropping, scaling, and proportions.
Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.
Typing a password takes twice as long on mobile than on desktop. Follow these 12 guidelines to make registration and login less painful on mobile devices.
When using large-screen images on smaller screens, remove images that don’t add information. Then, pay close attention to cropping, scaling and placement.
While jump links have caused problems in the past, they can successfully be used to move users down long pages and directly to content, on any screen size.
Readers can understand short, simple text content on mobile devices just as well as on computers, but they slow down when reading difficult text on mobile.
QR-code scanning and shake serve as effective ways of communication between the online and the offline worlds and enjoy wider use in China than in the US.
User research finds that tightly integrated services with simple and unified design make people use WeChat; mainly through traditional GUI interactions, not a “conversational UI.”
Users are 37% faster at finding items within a list when visual indicators vary both in color and icon compared to text alone. If choosing between using color or an icon, icons with strong information scent perform better than color alone.