Human working memory holds information relevant to the current task; a physical or virtual external memory can help in tasks with a high working-memory burden.
A perceived high-authority status of the person making a request can make people more compliant with that request. Applying this principle in UX can ease users' decision-making process.
The UX profession has grown substantially since 1950 everywhere in the world. Even so, the expected growth until 2050 will dwarf anything we’ve seen so far.
People’s blindness to alternate uses of objects limits their problem-solving capabilities and stifles creativity. Overcome functional fixedness by abstracting problems to generate outside-the-box ideas.
Across 33 rich countries, only 5% of the population has high computer-related abilities, and only a third of people can complete medium-complexity tasks.
When choosing among several alternatives, people avoid losses and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions accordingly.
The perceived value of a site represents the benefit that users expect to derive from using it. High expectations make users more likely to engage with the site.